Title: Agri-business of the Best Cold Storage - a case study

Authors: H.M. Jha Bidyarthi; M.A. Dande; P.M. Kuchar; S.M. Mishra; A.K. Shrivastava

Addresses: Department of Business Administration and Research, Shri Sant Gajanan Maharaj College of Engineering, Shegaon – 444 203 Maharashtra, India ' Department of Business Administration and Research, Shri Sant Gajanan Maharaj College of Engineering, Shegaon – 444 203 Maharashtra, India ' Department of Business Administration and Research, Shri Sant Gajanan Maharaj College of Engineering, Shegaon – 444 203 Maharashtra, India ' Department of Business Administration and Research, Shri Sant Gajanan Maharaj College of Engineering, Shegaon – 444 203 Maharashtra, India ' Department of Business Administration and Research, Shri Sant Gajanan Maharaj College of Engineering, Shegaon – 444 203 Maharashtra, India

Abstract: Agri-business of the Best Cold Storage (BCS) is the story of an entrepreneurial journey of Mr. Vishal Mihani since 1998 - the year of establishment of BCS - till date. These 18 years have seen moments of struggles and depression and those of smiles and boom through the eyes of Mr. Mihani. He tried as many as nine products/businesses under the umbrella of BCS - all belonging to agri-business sector - during this period in which five products/businesses had to be discontinued, three are surviving by hooks and crooks and the recently launched pre-mature orange business is yet to take off on which hinges all hopes of the entrepreneur. He achieved BEP in the year 2006 and secured 100% occupancy of his cold storage through oranges during 2002 to 2012. The case strengthens the conviction in commitment, perseverance, meticulousness, and innovation, changing strategy and approach and a sound philosophical foundation as being the essentials of a successful entrepreneur.

Keywords: agribusiness management; entrepreneurship; creativity; innovation management; Best Cold Storage Pvt Ltd; BCS; case study; India.

DOI: 10.1504/IJEIM.2016.080004

International Journal of Entrepreneurship and Innovation Management, 2016 Vol.20 No.5/6, pp.418 - 429

Received: 07 Mar 2016
Accepted: 27 Mar 2016

Published online: 27 Oct 2016 *

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