Title: Business model research using an evolutionary theory perspective

Authors: David L. Brannon; Verona P. Edmond

Addresses: Department of Management, College of Business and Economics, Towson University, Stephens Hall – Suite 116, 8000 York Rd., Towson, MD 21252-0001, USA ' Department of Management, School of Business and Economics, North Carolina A&T State University, Merrick Hall 210, 1601 E. Market Street, Greensboro, NC 27411, USA

Abstract: The authors propose evolutionary theory as an overarching tool to better understand the business model concept. Academics have approached the business model concept as a means to explain value creation. However, progress on the concept has been slow due to disparate views and definitions. The authors explain how evolutionary theory provides a comprehensive theoretical basis to examine business models, especially for innovation. This includes theoretically guided origins of innovation. Configuration analysis is suggested for empirical examination of this complex concept. Evolutionary theory has the potential to bridge the different views of the business model.

Keywords: business model innovation; business models; configuration theory; entrepreneurship; evolutionary theory; innovation; organisational routines.

DOI: 10.1504/IJMED.2016.079849

International Journal of Management and Enterprise Development, 2016 Vol.15 No.4, pp.243 - 258

Received: 25 Feb 2015
Accepted: 13 Dec 2015

Published online: 18 Oct 2016 *

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