Title: The goalposts for project success have moved: a marketing view

Authors: P.S. Kupakuwana, G.J.H. Van Der Berg

Addresses: London Borough of Hillingdon, Property Consultancy, 128 Harlington Road, Uxbridge, Middlesex, UB8 3EY, UK. ' Graduate School of Business Leadership, University of South Africa, PO Box 392, UNISA 0003, Pretoria, South Africa

Abstract: Traditionally, a successful project was seen as one in which the triad of time, budget and specifications was complied with at a profit. Current project literature places great emphasis on customer satisfaction as a fourth important success parameter. This paper discusses project management services and focuses on what constitutes project success. Such a project is named the |new| project in this paper and a set of |new| project rules is arrived at. These rules include the fact that the project manager should add the maximum value through proper project execution as well as initiative – even if exceeding the project scope. Financial implications of all activities should be taken into account and decisions must be taken only if financially viable. The paper also takes a services marketing view and examines the customer|s motivation in appointing a project manager.

Keywords: project management; customer satisfaction; new projects; services marketing; profit; project success.

DOI: 10.1504/WREMSD.2005.007980

World Review of Entrepreneurship, Management and Sustainable Development, 2005 Vol.1 No.2, pp.187 - 202

Published online: 17 Oct 2005 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article