Authors: Arne Jensen; Rickard Bergqvist
Addresses: Industrial and Financial Management and Logistics, Department of Business Administration, School of Business, Economics and Law, Gothenburg University, P.O. Box 610, SE 405 30 Gothenburg, Sweden ' Industrial and Financial Management and Logistics, Department of Business Administration, School of Business, Economics and Law, Gothenburg University, P.O. Box 610, SE 405 30 Gothenburg, Sweden
Abstract: The image of the shipping industry plays a vital role in developing the future of maritime transport. In order to attract young people to the shipping industry, it is crucial to understand the image the shipping industry has among young people and the anatomy of the concept in order to effectively promote careers in shipping, and to develop shipping as an attractive labour market for young people. This paper reports on the findings of a large-scale survey of the image of shipping and image-related concepts among upper secondary school pupils in Sweden, Norway, and Greece. We identify, define, and analyse empirically the anatomy of the image concept by means of multivariate statistical analysis.
Keywords: shipping image; shipping industry; perceptions; attitudes; maritime careers; survey; promotion; strategy; maritime transport; young people; secondary school pupils; Sweden; Norway; Greece; secondary education.
International Journal of Decision Sciences, Risk and Management, 2016 Vol.6 No.3, pp.240 - 264
Received: 20 Jan 2016
Accepted: 16 Mar 2016
Published online: 13 Oct 2016 *