Title: Book Review: Customer relationship management

Authors: Greg Gibbon

Addresses:

Abstract: Customer Relationship Management, by Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard and Lynette Ryals. Publisher: Butterworth Heinemann, 2002.

Keywords: book review

DOI: 10.1504/GBER.2003.007972

Global Business and Economics Review, 2003 Vol.5 No.2, pp.411 - 414

Published online: 07 Oct 2005 *

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