Authors: Susan R. Cockrell; Dan W. Meyer; Alan D. Smith
Addresses: Department of Accounting, Austin Peay State University, Clarksville, TN 37044, USA ' Department of Accounting, Austin Peay State University, Clarksville, TN 37044, USA ' Department of Marketing, Robert Morris University, Pittsburgh, PA 15219-3099, USA
Abstract: The following study examines the crowdfunding behaviour of a sample of business professionals located in the service sector of metropolitan Pittsburgh, PA. In general, the empirical findings suggested that smaller goals tend to have better success ratios, while getting the targets achieved tends to attract more donors, especially when a goal is nearly met. Contrary to findings in some previous literature, there appears to be a weak link between respondents' social networking use and familiarity with crowdfunding. Furthermore, respondents' charitable giving habits did not closely link with crowdfunding solicitation behaviour. Finally, there was a weak connection between crowdfunding behaviour and income, but age did reveal a significant connection.
Keywords: business strategy; case study; crowdfunding behaviour; crowdsourcing; project backer behaviour; service industry; services; social networking use; crowdfunding familiarity; charitable giving habits; income; age.
International Journal of Business Information Systems, 2016 Vol.23 No.3, pp.263 - 286
Received: 28 Mar 2015
Accepted: 02 May 2015
Published online: 30 Sep 2016 *