Title: Crowd sourcing for handicraft: the proposed platform for bridging idea from the customer for the product development in handicraft business in Thailand

Authors: Aracha Krasae-In; Pongpun Anuntavoranich; Nagul Cooharojananone

Addresses: Technopreneurship and Innovation Management Programme, Graduate School, Chulalongkorn University, Bangkok, 10330, Thailand ' Technopreneurship and Innovation Management Programme, Graduate School, Chulalongkorn University, Bangkok, 10330, Thailand ' Faculty of Science, Chulalongkorn University Bangkok, 10330, Thailand

Abstract: To study how to aid handicraft sector, especially in the product development area, implementing idea from the customer to the producer of the handicraft product was created by applying the crowdsourcing concept through the online platform on the website 'www.craftworkshop.org'. The site generates ideas of new product for the handicraft producer and later became new handicraft products which able to sell in the marketplace. Although there has been only two success cases so far, but the study shows some potential of an alternative method for the new product development to help the producer for the initial idea to develop the handicraft product that could match the need of customer.

Keywords: handicraft industry; crowdsourcing; co-creation; product development; product design; user innovation; Thailand; handcrafted products; handmade products.

DOI: 10.1504/IJBIR.2016.079509

International Journal of Business Innovation and Research, 2016 Vol.11 No.4, pp.559 - 583

Received: 14 Feb 2014
Accepted: 28 Jun 2014
Published online: 30 Sep 2016 *

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