Title: Predicting adoption of location-based social media service in travel decisions

Authors: Xiayu Tong; Haijun Bao; Alain Yee Loong Chong

Addresses: Business School, Zhejiang University of Finance & Economics, Zheijiang, China ' School of Public Administration, Zhejiang University of Finance & Economics, Zheijiang, China ' Nottingham University Business School China, University of Nottingham Ningbo China, 199 Taikang East Road, University Park, Ningbo 315100, China

Abstract: Advances in location-acquisition and mobile communication technologies have empowered people to use location-based social media. However, the technologies are relatively new, and there is little literature on the relevant factors determining location-based social media adoption. We examine if the online information reviews information can predict users' location-based social media usage for travel planning. The results of this study will be useful for location-based social media providers in formulating appropriate marketing strategies and in developing applications that will attract more users.

Keywords: location-based social media; mobile commerce; m-commerce; technology acceptance; traveller decisions; travel decisions; location acquisition; mobile communications; travel planning; marketing strategies.

DOI: 10.1504/IJMC.2016.079298

International Journal of Mobile Communications, 2016 Vol.14 No.6, pp.539 - 552

Received: 04 Apr 2015
Accepted: 28 Feb 2016

Published online: 26 Sep 2016 *

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