Title: Stakeholder involvement in intellectual capital system implementation for long-term competitiveness development of SMEs in Thailand

Authors: Soontarin Nupap; Nopasit Chakpitak; Gilles Neubert; Yuthana Tra-ngarn

Addresses: College of Arts, Media, and Technology, Chiang Mai University, 239 Huaykaew Rd., Suthep, Muang, 50200, Chiang Mai, Thailand ' College of Arts, Media, and Technology, Chiang Mai University, 239 Huaykaew Rd., Suthep, Muang, 50200, Chiang Mai, Thailand ' EMLyon Business School, Campus Saint-Étienne, 51 cours Fauriel, CS 80029, 42009 Saint-Etienne Cedex 2, France ' Mae Fah Luang University, 333 M.1, T.Tasood, Maung, 57100, Chiang Rai, Thailand

Abstract: Small and medium-sized enterprises (SMEs) have been recognised on their contribution to national economic growth. A significant number of SMEs had difficulties surviving after the 2007 economic crisis and during an intensive competition in the global market. The implementation of an intellectual capital (IC) system supported with stakeholder involvement contributes to the SMEs in long-term competitiveness development. In this work, we have implemented the IC system based on the process model and the Skandia navigator model. The proposed IC system is the integration of joint application development, business plan, and customer relationship management on three selected SMEs in Thailand emphasising on enhancing stakeholder involvement. The significant achievement in IC categories in human, financial, and customer prospects has been addressed.

Keywords: small and medium-sized enterprises; SMEs; economic growth; economic crisis; Thailand; long-term competitiveness; stakeholder involvement; intellectual capital; organisational strategy; process modelling; Skandia navigator model; joint application development; JAD; business plans; customer relationship management; CRM.

DOI: 10.1504/IJIL.2016.079070

International Journal of Innovation and Learning, 2016 Vol.20 No.3, pp.328 - 346

Received: 07 Nov 2014
Accepted: 13 Apr 2015

Published online: 12 Sep 2016 *

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