Title: Employee engagement in the pharmaceuticals sector in Bangladesh: a case study of a pharmaceuticals company

Authors: Anthony Lewis; Brychan Thomas; M. Al-Amin

Addresses: Business School, University of South Wales, Pontypridd, CF37 1DL, UK ' Business School, University of South Wales, Pontypridd, CF37 1DL, UK ' Business School, University of South Wales, Pontypridd, CF37 1DL, UK

Abstract: This research has investigated the effect of employee engagement on organisational performance in the context of a pharmaceuticals company. The major results have been compared with grounded theory to draw an effective conclusion. Through a qualitative research method, primary data was collected via questionnaires and interviews. However, the questionnaire was administered by the respondents and the interviews were conducted on Skype due to the distance between respondents and researchers. The sample size is 35 and comprises 32 non-managers and three managers. The research concluded that employee engagement positively influenced the performance of the case organisation. However, the overall levels of engagement in the case organisation are still considered to be lower than optimal. A number of key drivers of employee engagement have been carefully investigated to examine their viability. This research recommends specific employee engagement drivers which are feasible for the case organisation.

Keywords: employee engagement; case study; organisational performance; workplace; job satisfaction; pharmaceuticals; pharmaceutical industry; firm performance.

DOI: 10.1504/IJICBM.2016.078837

International Journal of Indian Culture and Business Management, 2016 Vol.13 No.3, pp.332 - 357

Received: 20 Mar 2015
Accepted: 06 Aug 2015
Published online: 03 Sep 2016 *

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