Title: Linking CSR and sustainability with organisational culture, values and business ethics - a qualitative analysis of Indian IT companies

Authors: Suchitra Pandey; Parul Rishi

Addresses: Indian Institute of Forest Management (IIFM), Bhopal, Madhya Pradesh 462003, India ' Indian Institute of Forest Management (IIFM), Bhopal, Madhya Pradesh 462003, India

Abstract: IT sector in India has been a champion in heralding activities directed towards a social cause. In this study, top ten IT companies of India engaged into some or the other CSR activities have been selected for a qualitative study through analysis of sustainability reports, annual reports, ethical code of conduct, CSR policy and other information as per websites. A differential range of CSR initiatives in quantity as well as quality were found with a strong positive linkage between associated variables like culture, values and ethics. Companies differed in their orientation and involvement towards CSR in line with different sets of values and culture. Findings indicated a need for more concentrated efforts on the part of IT companies to fulfil the requirements of recent CSR clause of companies act on one hand and to be visible on global CSR map on the other.

Keywords: corporate social responsibility; CSR; sustainability; business ethics; organisational culture; organisational values; India; IT industry; information technology.

DOI: 10.1504/IJIE.2016.078632

International Journal of Intelligent Enterprise, 2016 Vol.3 No.3/4, pp.205 - 231

Received: 16 Jun 2015
Accepted: 16 Dec 2015
Published online: 29 Aug 2016 *

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