Authors: Bala Ramasamy; Matthew C.H. Yeung
Addresses: China Europe International Business School, 699 Hong Feng Road, Pudong, Shanghai, China ' Institute of International Business and Governance, Open University of Hong Kong, 30 Good Shepherd Street, Ho Man Tin, Kowloon, HKSAR, China
Abstract: We draw on the knowledge from the fields of international economics and international marketing to improve our insights on the determinants of bilateral trade, in particular trade in Parts and Components (P&C). While trade economists have confirmed the importance of trade agreements, infrastructure and institutional quality among others, as important determinants of trade, international marketers have pointed to the critical role of trust and commitment among partners as antecedents to cross border relationships. In this paper, we introduce macro level variables to represent the antecedents of trust and commitment between dyads in a trade gravity model. We base our findings on 17,030 bilateral relationships involving 291 SITC 5 digit products that we classify as P&C. Our findings confirm the importance of cultural distance, business ethics and transaction specific investments in a bilateral trade relationship. In particular, we find that trust and commitment among partners are more important in P&C trade.
Keywords: parts and components trade; trust; commitment; trade relationships; gravity model; cultural distance; business ethics; transaction specific investments.
International Journal of Trade and Global Markets, 2016 Vol.9 No.3, pp.249 - 271
Received: 13 May 2015
Accepted: 29 Oct 2015
Published online: 17 Jul 2016 *