Title: 'Bakulan Rt 36', web media for supporting women's economic empowerment in Yogyakarta

Authors: Dhyah Ayu Retno Widyastuti; F. Anita Herawati; Theresia Diyah Wulandari; Pupung Arifin; Yonathan Dri Handarkho

Addresses: Communication Department, Faculty of Social and Political Sciences, Atma Jaya Yogyakarta University, Jl. Babarsari No. 4, Yogyakarta, Indonesia ' Communication Department, Faculty of Social and Political Sciences, Atma Jaya Yogyakarta University, Jl. Babarsari No. 4, Yogyakarta, Indonesia ' Communication Department, Faculty of Social and Political Sciences, Atma Jaya Yogyakarta University, Jl. Babarsari No. 4, Yogyakarta, Indonesia ' Communication Department, Faculty of Social and Political Sciences, Atma Jaya Yogyakarta University, Jl. Babarsari No. 4, Yogyakarta, Indonesia ' Informatics Engineering Department, Faculty of Informatics Engineering, Atma Jaya Yogyakarta University, Jl. Babarsari No. 4, Yogyakarta, Indonesia

Abstract: Women empowerment is one of the 2015 MDG goals. In the current digital era, all processes are eased by ICT usages. The World Bank in 2002-2009 reported that Indonesia has 87% total internet access population with a small number applied to supporting economic activities, including women. The study has been conducted at Kampung Cyber RT 36. It conducted deep analysis on PAR method on the participation of men and women as an integral part. The research programme is going to hold problem solving due to research subject needs (Mikkelsen, 2001), while gender perspectives is applied to solve the research problem. Diffusion innovation theory is chosen as the reality framework (Rogers, 1995). The result of our study shows that there is a way to develop women capacity. Based on need assessment of the target groups, the team held programmes such as training programme and build website prototype to promote their businesses. It created Bakulan RT 36%.

Keywords: Yogyakarta; web media; ICT; female communities; economic empowerment; female empowerment; women empowerment; Indonesia; internet access; innovation diffusion; gender; training; website design.

DOI: 10.1504/IJEPEE.2016.077276

International Journal of Economic Policy in Emerging Economies, 2016 Vol.9 No.2, pp.145 - 157

Available online: 23 Jun 2016 *

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