Title: Development of E-business solutions for fast food restaurants

Authors: Sumaiya Zabeen; June Wei; Xiangnan Lu

Addresses: Department of Management and Management Information Systems, University of West Florida, College of Business Building 76 Room 116, 11000 University Parkway, FL 32514, USA ' Department of Management and Management Information Systems, University of West Florida, College of Business Building 76 Room 116, 11000 University Parkway, FL 32514, USA ' School of Management, Zhejiang University, China

Abstract: The purpose of this paper is to develop electronic business solutions for electronic fast food restaurants. Specifically, an electronic customer chain model is presented first show how information systems can be integrated into business processes in the fast food restaurant industry. Then, a set of tactical electronic business solutions are derived based on the developed model by using a top-down approach. Pattern analysis is conducted to investigate the implementation status of these developed solutions in the 20 dominant fast food restaurants. Finally, theoretical and practical implications are discussed.

Keywords: electronic business solutions; electronic customer chain; fast food restaurants; pattern analysis; e-business solutions; information systems; business processes; food industry.

DOI: 10.1504/IJSS.2016.076972

International Journal of Services and Standards, 2016 Vol.11 No.1, pp.60 - 80

Received: 02 Dec 2015
Accepted: 16 Mar 2016
Published online: 09 Jun 2016 *

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