Title: A conceptualisation of the relationship between virtual experience and cybernauts' satisfaction with virtual communities

Authors: Dorra Bouattour; Franck Debos; Tarek Abdellatif

Addresses: Information Communication Department, Nice Sophia Antipolis University, 06204 Nice Cedex 3, France ' Information Communication Department, Nice Sophia Antipolis University, 06204 Nice Cedex 3, France ' European Corporate Governance Institute, Consultant Expert in Marketing Strategy, A.2.W.M, 92170 Vanves, France

Abstract: In this research, we developed and tested an integrated model relating individuals' satisfaction with their experiential values in virtual communities. Using a realised factorial analysis and regression, we identified the factors that influence member satisfaction in virtual communities. Adopting Mathwick et al.'s (2001) concept of experiential value, we proposed a conceptualisation of a virtual experience that fits closely with the original nomological framework advocated by Holbrook and Hirschman (1982).

Keywords: member satisfaction; virtual communities; experiential value; extrinsic values; intrinsic values; virtual experience; community members; online communities; web based communities; nomological framework.

DOI: 10.1504/IJAMC.2015.076897

International Journal of Advanced Media and Communication, 2015 Vol.5 No.4, pp.281 - 301

Available online: 06 Jun 2016 *

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