Title: Impact of Ten Cs leadership practices on employee engagement with respect to socio demographic variables: a study of hotel and tourism industry in National Capital Region, Delhi, India

Authors: Anu Singh Lather; Shri Vinod K. Jain; Shilpa Jain

Addresses: University School of Management Studies, Guru Gobind Singh Indraprastha University, Sec 16 C Dwarka, Delhi, India ' Doordarshan, Prasar Bharti, Government of India, India ' University School of Management Studies, Guru Gobind Singh Indraprastha University, Sec 16 C Dwarka, Delhi, India

Abstract: The present study was aimed to map the effect of specific leadership practices on employee engagement with respect to the socio-demographic profile of employees working in the hotel and tourism industry. A sample of 100 employees was selected using stratified random sampling. Ten Cs suggested by Dan Crim and Seijts (2006) were taken as leadership practices and employee engagement was measured through job satisfaction, organisational commitment, intent to stay, pride, advocate, and emotional connect. The results show that males prefer democratic control while females want control as well as leader's focus on their career development. The results of the study also reveals different leadership practices (Ten Cs) which engage employees belonging to different income group, educational background, marital status, family type, schooling type, socio economic status, and area of location. Interestingly, these socio demographic factors differentiate amongst individuals as regards with which specific leadership practices engage them in their jobs.

Keywords: leadership practices; employee engagement; service industry; socio-demographic factors; services; ten Cs; hotel industry; tourism industry; India; job satisfaction; organisational commitment; intent to stay; pride; advocate; emotional connect; democratic control; gender; leader focus; career development; income group; educational background; marital status; family type; schooling type; socio economic status; location.

DOI: 10.1504/IJICBM.2016.076818

International Journal of Indian Culture and Business Management, 2016 Vol.12 No.4, pp.425 - 445

Received: 02 Mar 2015
Accepted: 30 Mar 2015

Published online: 25 Mar 2016 *

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