Title: The impact of religiosity upon managers' CSR orientation: an empirical study in the Indian perspective

Authors: Priyanka Verma; Anupam Singh

Addresses: Department of Management Studies, Maulana Azad National Institute of Technology (MANIT), Bhopal – 462003, India ' Department of Management Studies, Maulana Azad National Institute of Technology (MANIT), Bhopal – 462003, India

Abstract: Ethical behaviour among businesses has gained significant prominence in recent years. Survey evidence shows that there is significant influence of religiosity and values on managers' social responsiveness behaviour. Some of legal, economic and management literature has begun to explore numerous complex questions and concern that arise with the prospect of integrating religious perspectives, values and frameworks into businesses. This study examines the influence of religious values on ethical behaviour intentions (EBI) and managers' corporate social responsibility orientation (CSRO). The empirical data for this study was generated through a self-administered questionnaire and was analysed using AMOS software. The findings of our study indicate that commitment to moral self-improvement (CMSI) mediates positive effects of religiosity on EBI (EBI) and CSR orientations of managers.

Keywords: CSR orientation; corporate social responsibility; religiosity; ethical behaviour; behavioural intentions; managers; India; managerial commitment; moral self-improvement; ethics; religious values; social responsiveness.

DOI: 10.1504/IJICBM.2016.076812

International Journal of Indian Culture and Business Management, 2016 Vol.12 No.4, pp.407 - 424

Received: 27 Feb 2015
Accepted: 09 Apr 2015
Published online: 01 Jun 2016 *

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