Title: Greening the supply chain in Malaysia: a case study approach

Authors: Siew-Phaik Loke; Rohati Shafie

Addresses: Faculty of Business, Management and Social Sciences, Quest International University Perak (QIUP), No. 227, Plaza The Teng Seng (Level 2), Jalan Raja Permaisuri Bainun, 30250, Ipoh, Perak, Malaysia ' Faculty of Business Management, Universiti Teknologi MARA (UiTM), Campus Sri Iskandar, 32610, Bandar Baru Seri Iskandar, Perak, Malaysia

Abstract: The ecological, social and competitive pressures have caused the companies, across different industries, struggling to combat with global challenges for continuous growth and profitability. Recognising the need to embrace the environmental sustainability in their business strategies, many have adopted the green principles. In this paper, findings of two case studies conducted on the green supply chain management (GSCM) practices are reported. Interviews were conducted to explore how the trend of green practices has redefined the ways manufacturing firms compete. This paper offered an in-depth understanding of the key issues on the firms' green supply chain initiatives and their environmental performance. For examples, how these manufacturers successfully incorporate green strategy (e.g., design for resource efficiency and recycling) in their companies. This paper contributes to the body of knowledge by addressing GSCM in electronic-related manufacturing industry particularly in the Southeast Asia setting.

Keywords: green SCM; supply chain management; GSCM; green strategy; Malaysia; environmental performance; electronic-related manufacturing industry; supply chain greening; resource efficiency; recycling.

DOI: 10.1504/IJMOM.2015.075802

International Journal of Modelling in Operations Management, 2015 Vol.5 No.3/4, pp.236 - 246

Received: 30 Dec 2015
Accepted: 24 Jan 2016
Published online: 05 Apr 2016 *

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