Title: Challenge in traditional service delivery for diabetes management: mobile health, a technology driven system, is the alternative?

Authors: Mahmud Akhter Shareef; Vinod Kumar; Yogesh K. Dwivedi; Uma Kumar; Bhasker Mukerji

Addresses: School of Business, North South University, Plot 15, Block B, Bashundhara, Dhaka, 1229, Bangladesh ' Sprott School of Business, Carleton University, 1711 Dunton Tower, 1125 Colonel by Drive, Ottawa, ON K1S 5B6, Canada ' School of Management, Swansea University, Swansea, SA2 8PP, Wales, UK ' Sprott School of Business, Carleton University, 707 Dunton Tower, 1125 Colonel by Drive, Ottawa ON K1S 5B6, Canada ' Gerald Schwartz School of Business and Information Systems, St. Francis Xavier University, P.O. 5000, Antigonish, Nova Scotia, B2G2 W5, Canada

Abstract: This case study is written on the Bangladesh Institute of Research and Rehabilitation for Diabetes, Endocrine and Metabolic Disorders (BIRDEM). This is the largest diabetes management hospital in Asia. The newly appointed Executive Director, Mr. Habib, is attempting to launch a new revolutionary mobile health service system driven by modern wireless technology for better service quality, higher efficiency, and patient convenience, which is ultimately targeted toward achieving a higher return on investment. This is a challenging issue as it is a complex concern based on users' technological, behavioural, and cognitive beliefs. Nevertheless, Mr. Habib has decided to take this challenge.

Keywords: m-health; diabetes management; service delivery; consumer attitudes; mobile health; healthcare management; Bangladesh; healthcare technology; e-healthcare; electronic healthcare; service quality; service efficiency; patient convenience; return on investment; ROI.

DOI: 10.1504/IJICBM.2016.075541

International Journal of Indian Culture and Business Management, 2016 Vol.12 No.3, pp.376 - 385

Received: 24 Feb 2015
Accepted: 23 Mar 2015

Published online: 28 Mar 2016 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article