Title: The dawning of mobile tourism: what contributes to its system success?

Authors: Jun-Jie Hew; Voon-Hsien Lee; Lai-Ying Leong; Teck-Soon Hew; Keng-Boon Ooi

Addresses: Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia ' Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia ' Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia ' Faculty of Business and Accountancy, University of Malaya, 50603 Lembah Pantai, Kuala Lumpur, Malaysia ' Faculty of Business and Information Science, UCSI University, No. 1, Jalan Menara Gading, UCSI Heights (Taman Connaught), Cheras, 56000 Kuala Lumpur, Malaysia

Abstract: Mobile tourism, an emerging mobile commerce application in tourism industry is currently underexplored, especially from the mobile tourism users' perspectives. In relation to that, this study filled up the gaps by adapting DeLone and McLean model of information systems success and integrated attitude as the moderator. The results from partial least square structural equation modelling revealed that all system success qualities are significantly influencing customer satisfaction, which in turn affects attitude and intention to use m-tourism. Service quality affects intention as well, but not attitude. Lastly, this study aids practitioners in designing a better mobile tourism website system.

Keywords: DeLone and McLean model; information systems success; Malaysia; mobile commerce; mobile tourism; PLS-SEM; m-commerce; m-tourism; tourism industry; partial least squares; PLS; structural equation modelling; SEM; system success; customer satisfaction; user attitudes; intention to use; service quality; website design; tourism websites.

DOI: 10.1504/IJMC.2016.075023

International Journal of Mobile Communications, 2016 Vol.14 No.2, pp.170 - 201

Received: 15 Nov 2014
Accepted: 05 Aug 2015
Published online: 29 Feb 2016 *

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