Authors: Navarat Sachayansrisakul
Addresses: Bangkok University, Rama 4 Road Klongtoey, 10110, Bangkok, Thailand
Abstract: This paper investigates how successful female entrepreneurs have applied the Buddhist teachings to their businesses, during the start-ups through to the ongoing business operation. Although Buddhism is a vast literature, this paper only focuses on the Buddhists' five precepts, including no lying, no stealing, no extra marital affairs, no toxics or alcohol consumption and no killing. This paper asked the five interviewees on how they viewed themselves as the practicing Buddhists and how Buddhism influence their choices of their businesses, how they do their pricing, market their products and the results found that Buddhism shape the female entrepreneurs from day to day business operation to an ultimate goal of their businesses. Women were chosen as respondents because it is vital nowadays to acknowledge the important roles of women and the growing numbers of female entrepreneurs. Women in general are believed to have stronger association with any religion.
Keywords: female entrepreneurs; women entrepreneurs; Buddhism; success; qualitative; small firms; independent businesses; entrepreneurship; Buddhist teachings; pricing; marketing.
World Review of Entrepreneurship, Management and Sustainable Development, 2016 Vol.12 No.2/3, pp.352 - 362
Available online: 26 Feb 2016 *Full-text access for editors Access for subscribers Purchase this article Comment on this article