Title: An evaluation and enhancement approach of the carbon footprints-based environmentally sustainable service competitiveness for coffee shops
Authors: Tzu-An Chiang; Shen-Tsu Wang
Addresses: Department of Business Administration, National Taipei College of Business, 321 Jinan Road, Section 1, Taipei, 100, Taiwan ' Department of Commerce Automation and Management, National Pingtung Institute of Commerce, 51 Min Sheng E. Road, Pingtung, 900, Taiwan
Abstract: This paper develops an evaluation and enhancement approach of the carbon footprints (CFs) based environmentally sustainable service competitiveness for coffees shops. Firstly, the proposed approach uses the service blueprint to analyse the service process of coffee shops and the working times of the required direct facilities and the supporting facilities to estimate the amounts of greenhouse gas (GHG) emissions. By using data envelopment analysis, the holistic performance evaluation model of environmentally sustainable service operation for coffee shops is created to find the non-benchmark environmentally sustainable service coffee shops. To improve environmentally sustainable service performance of the non-benchmark coffee shops, this paper evaluates the environmentally sustainable performance evaluation models of the meal-ordering and cooking areas and dining areas. Finally, this research gives an in depth analysis to comprehend the decreasing amount of the CF of each facility in the non-benchmark environmentally sustainable service areas.
Keywords: carbon footprint; performance evaluation; competitiveness enhancement; environmental sustainability; service competitiveness; service blueprint; data envelopment analysis; DEA; coffee shops; sustainable competitiveness; sustainable development; greenhouse gases; GHG emissions; meal ordering areas; cooking areas; dining areas.
International Journal of Technology Management, 2016 Vol.70 No.1, pp.4 - 24
Received: 08 Aug 2013
Accepted: 01 Dec 2013
Published online: 12 Feb 2016 *