Authors: Maria Veronica G. Caparas
Addresses: Washington SyCip Graduate School of Business, Asian Institute of Management, 123 Paseo de Roxas Street, Makati, 1226, Philippines
Abstract: This is a non-fiction case that: 1) links the facets of a course curriculum design in Master of Business Administration (MBA) to perceived market demands; 2) determines what employers look for in MBAs. The school, the centre of learning in business leadership, develops, leads, shapes, and trains business leaders in Asia and is the choice school among business aspirants. The school dean is challenged to raise the bar for the graduate students continuing competitiveness in the business world. He holds focus group discussions among employers from four different industries to determine the primary skills employers look for in a job candidate as well as the most important attribute of companies that business schools should train their MBA students on.
Keywords: MBA courses; curriculum design; Association to Advance Collegiate Schools of Business; AACSB; focus group discussions; FGDs; management competencies; business schools; management education; case study; business leadership; Asia.
International Journal of Teaching and Case Studies, 2015 Vol.6 No.4, pp.321 - 332
Available online: 05 Feb 2016 *Full-text access for editors Access for subscribers Purchase this article Comment on this article