Authors: Praveen K. Choudhary; Susmi Routray
Addresses: HCL Technologies, Maple Towers, Noida – 201301, India ' Institute of Management Technology, Raj Nagar, P.O. Box No. 137, Ghaziabad – 201001, India
Abstract: The features of popular social networking sites (SNSs) have been evolving rapidly. In this regard, there arise interesting questions that warrant investigations like, does user perception of SNSs get affected due to feature evolution of the SNSs? What features of the SNSs really matter to the users? Are features of SNSs important reasons for usage of these sites? In order to investigate these questions, the authors conducted an analytical study of SNSs usage in India. The study was undertaken with three stage qualitative process of detailed literature review, expert opinion elicitation followed by in-depth focus group discussions with 12 select panel of SNSs users. The study corroborates existing literature on SNS usage context in terms of usage purpose, usage impact due to user profile and age-group, user presence on different SNS platforms, and also shows some new findings on user perceptions on feature evolutions.
Keywords: SNS features; SNS usage; SNS perceptions; social networking sites; user perceptions; SNS users; India; user profiles; age groups; user presence.
International Journal of Web Based Communities, 2016 Vol.12 No.1, pp.97 - 110
Received: 02 May 2014
Accepted: 25 May 2015
Published online: 15 Jan 2016 *