Authors: Chris Richter
Addresses: School of Business, Lappeenranta University of Technology, Skinnarilankatu 34, FI-53850 Lappeenranta, Finland
Abstract: Crowdsourcing with its characteristics illustrates new opportunities for entrepreneurs to outsource tasks, diminish risks and access a global base of resources. Crowdcreation as one dimension of crowdsourcing offers particular conditions to improve efficiency and effectiveness of the creation procedure of products, processes and services. The knowledge of the crowd can be used for generating ideas, adopting microtasks and designing drafts. Crowdcreation represents a lever for entrepreneurship to access a global workforce while decreasing costs. The involvement of the crowd diminishes risks of economic failure. This paper contributes to the young foundation of scientific research on the topic with a literature review on crowdsourcing in general as well as crowdcreation in detail. The conditions for entrepreneurs provided by crowdcreation are then analysed and discussed. This work is completed with an outlook on further research in this field.
Keywords: crowdcreation; crowdsourcing; entrepreneurship; SMEs; small and medium-sized enterprises; efficiency; digitalisation; digital entrepreneurs; crowdvoting.
International Journal of Entrepreneurial Venturing, 2015 Vol.7 No.4, pp.324 - 340
Available online: 15 Dec 2015 *Full-text access for editors Access for subscribers Purchase this article Comment on this article