Title: Multisensory fashion communication media towards impression management

Authors: Yongsoon Choi; Adrian David Cheok

Addresses: Department of Art & Technology, Sogang University, Seoul, 121742, Korea ' Pervasive Computing, City University London, EC1V 0HB, UK

Abstract: This paper shows the design of two fashion accessories, sound perfume and light perfume that we created to see whether multisensory stimulations can manage users impressions formed about themselves by their partner during face-to-face conversations. Each system targets a different function of impression management. Sound perfume uses auditory and olfactory stimulations along with the eye contact interaction technique to focus on the presentational aspect of impression management. Light perfume uses visual and olfactory stimulations along with the mirroring interaction technique for the affect function of impression management. We also show the results of a preliminary study to test whether the systems worked as designed.

Keywords: fashion communication media; multisensory stimulation; sound perfume; light perfume; lighting; wearable accessories; first impressions; mirroring; face-to-face interaction; impression management; fashion accessories; users impressions; users perceptions; fashion industry; auditory stimulation; olfactory stimulation; eye contact interaction; visual stimulation.

DOI: 10.1504/IJART.2015.073584

International Journal of Arts and Technology, 2015 Vol.8 No.4, pp.364 - 381

Available online: 13 Dec 2015

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