Authors: Nikhil K. Mehta
Addresses: National Institute of Industrial Engineering (NITIE), Room No. 213, Academic Block, NITIE, Vihar Lake Road, Mumbai-400087 (MS), India
Abstract: Srimad Bhagavad Gita is one of the highly cited ancient wisdoms of India. It is germane to human life. Communication is inevitable in human life as well as in all its endeavours, including business. In this study, I have made an attempt to explore certain wisdoms of the Srimad Bhagavad Gita Hermeneutically and have related them to human endeavours in business. In such an endeavour, Lindeborg's perspective of excellence in communication was related to identified wisdoms of the Srimad Bhagavad Gita.
Keywords: Srimad Bhagavad Gita; human communication; globalisation; business practices; interpersonal communication; business communication; India; ancient wisdoms; Lindeborg; communication excellence.
International Journal of Business Excellence, 2016 Vol.9 No.1, pp.113 - 133
Received: 05 Mar 2014
Accepted: 04 Jun 2014
Published online: 01 Dec 2015 *