Title: Quality function deployment approach to measure supply chain performance: a case study on garments accessories industries

Authors: Md. Ashrafuzzaman; Abdullah Al-Maruf; I.M. Mahbubul; A.B.M. Abdul Malek; A.M.M. Mukaddes

Addresses: Institute of Appropriate Technology, Bangladesh University of Engineering and Technology, Dhaka-1000, Bangladesh ' Department of Industrial and Production Engineering, Bangladesh University of Engineering and Technology, Dhaka-1000, Bangladesh ' Department of Mechanical Engineering, Faculty of Engineering, University of Malaya, 50603 Kuala Lumpur, Malaysia ' Department of Industrial and Production Engineering, Shahjalal University of Science and Technology, Sylhet-3114, Bangladesh ' Department of Industrial and Production Engineering, Shahjalal University of Science and Technology, Sylhet-3114, Bangladesh

Abstract: In the competitive markets, effective management of supply chain and realisation of customer expectations are crucial factors for the better performance of an organisation. In the modern era, performance measurement has a significant role to get the competitive advantage. Quality function deployment (QFD) methodology is the most reliable and proved method to identify customer-based strategy. The objective of this research is to determine critical customer requirements and prioritise them to determine the critical supply chain factors to improve supply chain performances. This is a case study on six-selected garments accessories industries (GAI) in Bangladesh with respect to 17 readymade garments industries and buying house as a customer. This paper shows a new system of supply chain performance evaluation using transformation matrix called quality function deployment. By this system, it is possible to measure supply chain performance of any kind of manufacturing industry. Research findings can be used for the selection of manufacturing industries supply chain strategy.

Keywords: quality function deployment; QFD; supply chain management; SCM; readymade garments; garment accessories; garment industry; clothing industry; apparel industry; supply chain performance; Bangladesh; performance evaluation; manufacturing industry.

DOI: 10.1504/IJISE.2016.073262

International Journal of Industrial and Systems Engineering, 2016 Vol.22 No.1, pp.96 - 120

Available online: 30 Nov 2015 *

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