Title: University-industry technology transfer: a systems approach with policy implications

Authors: Cory R.A. Hallam; Bernd Wurth; Ruben Mancha

Addresses: Department of Entrepreneurship and Technology Management, College of Business, The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249, USA ' Department of Management Science, University of Strathclyde Business School, 40 George Street, Glasgow G1 1QE, UK ' Department of Business Administration, School of Business, Trinity University, One Trinity Place, San Antonio, TX 78212-7200, USA

Abstract: The purpose of this paper is to provide a systems perspective of the university-industry technology transfer (UITT) process. Departing from the traditional linear approach to technology transfer, we build a model capturing interactions between a selected number of technology transfer channels and variables endogenous to the technology transfer process. The relationships identified in the model demonstrate that the UITT process and its impact extend well beyond the traditional scope of the university technology transfer offices. A narrow view of the process, one focused on short-term revenue maximisation principles, is inadequate due to secondary system elements that can impact technology commercialisation outcomes. The model suggests, when deciding on licensing, consulting or collaborative research agreements, universities should account for their reputation for technology transfer and R&D as key assets. We show that a technology transfer policy that relaxes licensing terms in favour of industry can have multi-path positive feedbacks on university success.

Keywords: university-industry cooperation; industrial collaboration; university-industry technology transfer; UITT; technology transfer offices; TTO; system dynamics; licensing; policy; consulting; collaborative research agreements; university research; R&D; research and development.

DOI: 10.1504/IJTTC.2014.072686

International Journal of Technology Transfer and Commercialisation, 2014 Vol.13 No.1/2, pp.57 - 79

Received: 31 May 2014
Accepted: 11 Jan 2015

Published online: 24 Oct 2015 *

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