Title: Analysis of external and internal developments in public and private sector: strategic guidelines for corporate leaders

Authors: Saquib Yusaf Janjua; Jürgen Mühlbacher

Addresses: Department of Management Sciences, COMSATS Institute of Information Technology, Park Road Chakshahzad, Islamabad, Pakistan ' Department of Management Sciences, Institute of Change Management and Management Development, Vienna University of Economics and Business, Austria

Abstract: In strategic management literature, it is suggested to consider internal and external developments while choosing and deciding path to sustain competitive advantage. This is equally important for both private and public sector organisations although they have different employment structure and financial motives. Indeed this systematic evaluation of forces in context of different organisational structures is more pertinent to develop proactive, competitive and successful corporate, functional and business level strategy. The paper presents comparative assessment of drivers of change in both public and private sector organisations that are expected to influence business operations and competitive landscape in future. The empirical findings reveal that managers in general are relatively more sensitive to external developments as compare to internally driven planned changes in both sectors. There is little difference found in terms of magnitude of perception of managers working in private and public sector organisations regarding these forces of change as threat and opportunity except variation in frequency of count.

Keywords: internal environment; external developments; economy; business opportunities; business challenges; public sector; private sector; Pakistan; strategic management; corporate leaders.

DOI: 10.1504/IJBG.2015.072529

International Journal of Business and Globalisation, 2015 Vol.15 No.4, pp.496 - 507

Received: 20 Feb 2015
Accepted: 02 Apr 2015

Published online: 16 Oct 2015 *

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