Title: Efficient methodologies to overcome the effects of hanging pages in search engine optimisation

Authors: P. Ravi Kumar; Ashutosh Kumar Singh; Anand Mohan

Addresses: Department of Electrical and Computer Engineering, Curtin University, Miri, Sarawak, Malaysia ' National Institute of Technology, Kurukshetra, Haryana, India ' National Institute of Technology, Kurukshetra, Haryana, India

Abstract: Hanging page is one of the important challenges in search engine optimisation. Hanging pages can affect the search engine optimisation process especially for the link structure-based search engine ranking algorithms. In this paper, we first explore different types of hanging pages in a website and their problems using a mathematical model. Second, we provide information about search engine optimisation and their challenges. Third, we explore how hanging pages can affect search engine optimisation through examples and experiments. Finally, we propose methods to handle hanging pages (naturally forming hanging pages) and suggest methods to improve websites rank through experiments.

Keywords: search engine optimisation; SEO; hanging pages; link rot; link structure; PageRank; organic search; on-site; off-site ranking factors; mathematical modelling; website ranking.

DOI: 10.1504/IJWET.2015.072335

International Journal of Web Engineering and Technology, 2015 Vol.10 No.2, pp.129 - 151

Published online: 10 Jul 2015 *

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