Title: Towards a curriculum and pedagogy in Islamic marketing

Authors: Paul Sergius Koku; Osman Jusoh

Addresses: Florida Atlantic University College of Business, 777 Glades Road, Fleming Hall Room 208, Boca Raton, FL 33431, USA ' University Pendidikan Sultan Idris, Tanjong, Malin, Perak Darul, Ridzuan 35900, Malaysia

Abstract: The number of Muslims is increasing around the world and so is the commercial interaction between Muslims and non-Muslims. Notwithstanding this development until recently, little effort has devoted to studying Islamic marketing which can undoubted facilitate these interactions. This paper argues not only for an increased intellectual activity in the field of Islamic marketing but specifically calls for the development of academic curricula in Islamic marketing. It also discusses possible course contents and the pedagogic issues that will arise.

Keywords: academic curriculum; Islamic marketing; pedagogy; assessment; marketing education.

DOI: 10.1504/IJIMB.2015.071781

International Journal of Islamic Marketing and Branding, 2015 Vol.1 No.2, pp.149 - 159

Received: 23 May 2014
Accepted: 17 Nov 2014
Published online: 18 Sep 2015 *

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