Authors: Suparoek Chootongchai; Noawanit Songkram; Pongpun Anuntavoranich
Addresses: Department of Technopreneurship and Innovation Management, Chulalongkorn University, Bangkok 10330, Thailand ' Department of Education, Chulalongkorn University, Bangkok 10330, Thailand ' Department of Architecture, Chulalongkorn University, Bangkok 10330, Thailand
Abstract: This research article proposes a knowledge-based new product development system which will play a major role in creative industries. The related literature review points out that the process of knowledge management (KM) based on a 'spiral' of knowledge creation (SECI process) affects the performance of new product development (NPD) because knowledge creation is considered to be a principal source of competitive advantage in organisations for the NPD process. The methodology of this research was conducted by literature review, expert interview, development of a conceptual model and process design, certification of the conceptual model and process design by qualified experts, development of a knowledge-based new product development system and user acceptance test. The research instrument contains an IOC (Index of Congruence) of interview questions, conceptual model-process design certification and user acceptance test. The collected data was analysed by content analysis through a triangulation technique with IOC evaluation. As a result, knowledge-oriented new product development model (KO-NPD model) as a conceptual model has been proposed. This discovery consists of: 1) plan and define, 2) product design, 3) clear concept, 4) proof of concept, 5) process design, 6) process validation, and 7) feedback. And then, the author proposes the process design, the system architecture, the functional structure and the knowledge-based new product development system. The findings in terms of their practical implications will be useful to organisations for improving their current processes of new product development when using the proposed system. The findings in terms of originality lead to the KO-NPD model to improve the quality of new product development.
Keywords: knowledge based NPD; new product development; KM; knowledge management; SECI; knowledge creation spiral; recognition-primed decisions; product quality; product planning; index of congruence; product design; process design.
International Journal of Knowledge Management Studies, 2015 Vol.6 No.1, pp.63 - 99
Received: 01 May 2015
Accepted: 13 May 2015
Published online: 09 Sep 2015 *