Title: Examining job seekers' perception and behavioural intention toward online recruitment: a PLS path modelling approach

Authors: Hamed Azad Moghaddam; Sajad Rezaei; Muslim Amin

Addresses: Multimedia University (MMU), Jalan Multimedia, Cyberjaya, Selangor 63100, Malaysia ' Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR), Jalan Universiti, Bandar Barat, Kampar, Perak 31900, Malaysia ' Management Department, College of Business Administration, King Saud University, P.O. Box. 71115, Riyadh 11587, Kingdom of Saudi Arabia

Abstract: Electronic recruitment has become an essential practice among competitive firms in various industries owing to the importance of human resource capabilities toward building competitive positioning. The purpose of this study is to examine the impact of information content qualities (ICQ), vividness (VID), interactivity (INT), attractiveness and effectiveness (EFE), search engine optimisation (SEO), website ranking (WER), and ease of navigation (EN) on job seekers' perception and behavioural intention (BI). Structural equation modelling (SEM) using partial least squares (PLS) path modelling approach for assessment of measurement models and structural models was performed to empirically test the proposed hypothesis, taking 232 graduate students as target population. Our empirical results show that ICQ, VID, INT, EFE, SEO, and WER were positively related to graduate students' BI. In contrast, EN does not influence BI. The research implications, contribution, and limitations are discussed.

Keywords: human resource management; HRM; online recruitment; job seeker intentions; Malaysia; job seeker perceptions; behavioural intention; PLS path modelling; electronic recruitment; e-recruitment; structural equation modelling; SEM; partial least squares; graduate students; information content; vividness; interactivity; attractiveness; effectiveness; search engine optimisation; SEO; website ranking; ease of navigation.

DOI: 10.1504/JGBA.2015.071331

Journal for Global Business Advancement, 2015 Vol.8 No.3, pp.305 - 325

Published online: 21 Aug 2015 *

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