Title: Do marketing and government R&D subsidy support technological innovation?

Authors: Qiong Yao; Meisi Xu; Wenfang Jiang; Yong Zhang

Addresses: Management School, Jinan University, Guangzhou 510632, China ' Management School, Jinan University, Guangzhou 510632, China ' Management School, Jinan University, Guangzhou 510632, China ' Management School, Jinan University, Guangzhou 510632, China

Abstract: The Resource-Based View (RBV) posits that a firm can leverage the effect of existing resources on firm performance via resources configuration and integration. In the process of technological innovation, internal marketing resource and external government R&D support are resources which may, respectively, cause an interaction effect with the internal technological innovation. Drawing upon a sample of 666 Chinese listed manufacturing companies, the study formulates hypotheses concerning the main effect of technological innovation and the interaction effects between technological innovation, marketing and government R&D support on firm performance. Hierarchical regression is conducted. The results prove the positive interaction effect between technological innovation and marketing on a firm's performance. The lagging effect in the impact on firm performance of technological innovation and government R&D support is confirmed. However, the main effect of technological innovation is not significant. The findings especially provide more evidence about the role of government R&D support.

Keywords: technological innovation; marketing; government R&D support; firm performance; government subsidies; research and development; resource-based view; RBV; China; manufacturing industry.

DOI: 10.1504/IJTPM.2015.071033

International Journal of Technology, Policy and Management, 2015 Vol.15 No.3, pp.213 - 225

Received: 06 Feb 2014
Accepted: 04 Dec 2014
Published online: 07 Aug 2015 *

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