Title: Using a web analysis tool to evaluate an educational app usage

Authors: Mayara Lustosa De Oliveira; Eduardo Galembeck

Addresses: Department of Biochemistry and Tissue Biology, Institute of Biology, UNICAMP, Campinas/SP, Brazil ' Department of Biochemistry and Tissue Biology, Institute of Biology, UNICAMP, Campinas/SP, Brazil

Abstract: Educational application evaluations are usually focused in functional aspects; however, factors such as learning difficulties can also be investigated. In this study, the potential of Google Analytics (GA) to collect usage data from an educational app was evaluated, aiming to both improve the app interface and empower its educational usage. Thus, the statistics tools available in GA were used to answer the following questions: who are the app users? How long the users stay on the app? How do users interact with the application? What content do users view more frequently? What are the critical dropout points? The obtained results demonstrate, among other things, that the users were spread through all continents, 58.7% of the sessions lasted between 2 and 17 minutes and there is no critical dropout point. GA was able to answer all these questions and it can be an effective tool to evaluate the usage of educational apps.

Keywords: Google Analytics; educational applications; evaluation; app usage; mobile learning; web analysis tools; educational apps; m-learning.

DOI: 10.1504/IJMLO.2015.070705

International Journal of Mobile Learning and Organisation, 2015 Vol.9 No.2, pp.146 - 159

Available online: 18 Jul 2015

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