Title: A comparative analysis on the effects of perceived enjoyment and perceived risk on hedonic/utilitarian smartphone applications

Authors: Jun Yong Xiang; Lin Bo Jing; Hyun Soo Lee; Il Young Choi

Addresses: Chinese Evaluation Center for Humanities and Social Science, Chinese Academy of Social Science, #5 Jianguomennei Street, Beijing, 100732, China ' Chinese Evaluation Center for Humanities and Social Science, Chinese Academy of Social Science, #5 Jianguomennei Street, Beijing, 100732, China ' School of Management, Kyung Hee Cyber University, 26, Kyungheedae-ro, Dongdaemun-gu, Seoul, 130-701, Korea ' School of Dance and Culture Item Factory Center, Kyung Hee University, 26, Kyungheedae-ro, Dongdaemun-gu, Seoul, 130-701, Korea

Abstract: Although smartphone applications are widely adopted around the world, empirical studies that examine the user acceptance on different application types are still scarce. This paper empirically compares the effects of perceived enjoyment and perceived risk on hedonic and utilitarian smartphone applications. Our analyses show that perceived enjoyment is a stronger determinant of intention to use a hedonic smartphone application than a utilitarian application. Perceived risk has a significant negative influence on intention to use utilitarian smartphone applications, while it does not have a significant impact on intention to use hedonic applications. Surprisingly, perceived risk has an insignificant effect on perceived usefulness both in utilitarian and hedonic smartphone applications. This study is expected to help service providers in designing smartphone applications and make contributions to the research perspective on mobile computing adoption.

Keywords: smartphone applications; smartphones; utilitarian applications; technology acceptance model; TAM; hedonic applications; perceived enjoyment; perceived risk; user acceptance; mobile computing.

DOI: 10.1504/IJNVO.2015.070422

International Journal of Networking and Virtual Organisations, 2015 Vol.15 No.2/3, pp.120 - 135

Received: 16 Oct 2014
Accepted: 10 Feb 2015
Published online: 05 Jul 2015 *

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