Article: Conceptual approach for value driven performance in servitising companies Journal: International Journal of Services and Operations Management (IJSOM) 2015 Vol.21 No.4 pp.504 - 531 Abstract: In light of limited consideration given to how value of servitised offerings are derived and assessed from a customer perspective (Raja et al., 2010), this paper aims to introduce a new approach for value performance in servitising organisations. The four cases investigated confirm the findings reported in the literature review and suggest that companies' targeting servitisation transformation should put into consideration providing innovative value and solutions through connecting all stakeholders in an 'innovative ecosystem' to stimulate value co-creation and achieve value-in-use outcomes realisation. Therefore in order to conceptualise value creation determinants and outcomes a comprehensive literature review on value and performance measurement concepts was conducted to lay the foundation for theorising a new perspective to measure performance from a value driven lens in servitising organisations focusing on further exploring functional outcomes through the consumption of the servitised offerings or the so called 'value-in-use', especially that many existing studies were only exploring traditional value measures embedded in the output or the so called the 'value exchange'. Inderscience Publishers - linking academia, business and industry through research

Title: Conceptual approach for value driven performance in servitising companies

Authors: Riham Adel; Stefan Alexander Wiesner

Addresses: Arab Academy for Science, Technology and Maritime Transport (AASTMT), Gamal Abdel Nasser St. Miami, P.O. Box 1029 Alexandria, Egypt ' Bremer Institut für Produktion und Logistik GmbH an der Universität Bremen (BIBA), Hochschulring 20, D-28359 Bremen, Germany

Abstract: In light of limited consideration given to how value of servitised offerings are derived and assessed from a customer perspective (Raja et al., 2010), this paper aims to introduce a new approach for value performance in servitising organisations. The four cases investigated confirm the findings reported in the literature review and suggest that companies' targeting servitisation transformation should put into consideration providing innovative value and solutions through connecting all stakeholders in an 'innovative ecosystem' to stimulate value co-creation and achieve value-in-use outcomes realisation. Therefore in order to conceptualise value creation determinants and outcomes a comprehensive literature review on value and performance measurement concepts was conducted to lay the foundation for theorising a new perspective to measure performance from a value driven lens in servitising organisations focusing on further exploring functional outcomes through the consumption of the servitised offerings or the so called 'value-in-use', especially that many existing studies were only exploring traditional value measures embedded in the output or the so called the 'value exchange'.

Keywords: servitisation; service-dominant logic; value creation; performance measurement; business models; business ecosystems; value co-creation; value-in-use.

DOI: 10.1504/IJSOM.2015.070258

International Journal of Services and Operations Management, 2015 Vol.21 No.4, pp.504 - 531

Received: 02 Jun 2014
Accepted: 04 Sep 2014
Published online: 01 Jul 2015 *

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Title: Conceptual approach for value driven performance in servitising companies

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