Title: Social media: adoption and legal issues impact on business innovation

Authors: Anas Al Bakri; Nazzal Kisswani

Addresses: Department of Management and Marketing (DMM), College of Business and Economics (CBE), Qatar University (QU), Qatar ' Commercial and Corporate Law, College of Law, Qatar University (QU), Qatar

Abstract: This study explored the impact of the social media adoption, and the related legal issues on the business innovation within the Gulf Cooperation Council (GCC), particularly in Qatar. Qualitative and quantitative approaches have been used to gain a better understanding of these issues, and testing the impacts and relationships between factors. So, the current study mainly used both exploratory and explanatory techniques (qualitative and quantitative approaches). The study questions and hypotheses have been tested using the structural equation model (SEM). As a conclusion, the social media adoption by enterprises in Qatar has a positive influence on business innovation. In addition, some of the factors in business innovation, such as PBP, inventory management, new product invention and new market invention appear to be more important to success than other factors. Results also concluded that it is very believable that the social media adoption will condition legal issues, e.g., privacy law and security.

Keywords: social media; business innovation; structural equation modelling; SEM; market invention; legal issues; privacy; security; law; Gulf Cooperation Council; GCC countries; Qatar; procurement; inventory management; new product development; NPD; new markets.

DOI: 10.1504/IJBIR.2015.070213

International Journal of Business Innovation and Research, 2015 Vol.9 No.4, pp.486 - 506

Received: 12 Mar 2014
Accepted: 02 Jul 2014
Published online: 29 Jun 2015 *

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