Title: Thai garment industry organisational characteristics and strategic factors that affect corporate performance

Authors: Chavalit Nimlaor; Jirasek Trimetsoontorn; Wanno Fongsuwan

Addresses: Administrative and Management College, King Mongkut's Institute of Technology Ladkrabang (KMITL), Ladkrabang 10520, Thailand ' Administrative and Management College, King Mongkut's Institute of Technology Ladkrabang (KMITL), Ladkrabang 10520, Thailand ' Administrative and Management College, King Mongkut's Institute of Technology Ladkrabang (KMITL), Ladkrabang 10520, Thailand

Abstract: This study concerns the modelling and analysis of the Thai Garment Manufacturers Association's members using both quantitative and qualitative research methods. With the garment industry expected to continue its contraction and loss of exports due to increased global competitiveness, the researchers wish to use decades of industry knowledge to conduct further analysis. Quantitative data was obtained from 178 entrepreneurial members while qualitative data was gathered from in-depth interviews of ten senior executives using simple random sampling (purposive sampling) while using partial least square (PLS-graph) software to apply structural equation modelling analysis. Results showed the hypotheses had a significance level of p ≤ 0.05, having a significant influence on corporate strategy and organisational characteristic. Findings concluded that industry entrepreneurs must have clear strategic leadership visions keeping pace with rapidly developing sector changes. Finally, industry leaders must also respond immediately to their customers while maintaining their margins and a competitive advantage.

Keywords: apparel industry; clothing industry; garment industry; corporate strategy; R&D; corporate performance; firm performance; enterprise development; international management; Thailand; modelling; research and development; partial least squares; PLS; structural equation modelling; SEM; organisational characteristics.

DOI: 10.1504/IJMED.2015.070096

International Journal of Management and Enterprise Development, 2015 Vol.14 No.2, pp.126 - 143

Available online: 25 Jun 2015 *

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