Title: SMEs' adoption of e-commerce using social media in a Saudi Arabian context: a systematic literature review
Authors: Salma S. Abed; Yogesh K. Dwivedi; Michael D. Williams
Addresses: School of Management, Swansea University, Swansea, SA2 8PP, Wales, UK ' School of Management, Swansea University, Swansea, SA2 8PP, Wales, UK ' School of Management, Swansea University, Swansea, SA2 8PP, Wales, UK
Abstract: Through the analysis of a number of previous studies, this article aims to present an overview of extent literature on the adoption of e-commerce by small- and medium-sized enterprises (SMEs) using social media in a Saudi Arabian context. An extensive literature review has been grouped and represented in six different categories including information and communications technology (ICT) adoption, e-commerce adoption by organisations, consumer adoption of e-commerce, e-commerce adoption by SMEs including the use of social media to adopt e-commerce and the use of social media by SMEs to adopt e-commerce in a Saudi Arabian context. The studies are analysed, literature gaps are highlighted and further research directions within the field are proposed.
Keywords: e-commerce adoption; social media; small and medium-sized enterprises; SMEs: Saudi Arabia; electronic commerce; literature review; ICT adoption.
International Journal of Business Information Systems, 2015 Vol.19 No.2, pp.159 - 179
Received: 17 Jan 2014
Accepted: 16 Mar 2014
Published online: 16 May 2015 *