Title: Key factors and skills in writing blog articles

Authors: Tzong-Ru Lee; Yi-Hsiang Hsu; Pei-Ning Huang; Matti Muhos

Addresses: Department of Marketing, National Chung Hsing University, Taichung, Taiwan ' Department of Marketing, National Chung Hsing University, Taichung, Taiwan ' Department of Marketing, National Chung Hsing University, Taichung, Taiwan ' Department of Industrial Engineering and Management, University of Oulu, P.O. Box 4610, FI-90014 University of Oulu, Finland

Abstract: The topic of this study is the content of blogs. This study developed its 'questionnaire A' based on information collected from the literature on blog contents. The researchers then browsed blog articles and then applied the KANO model to determine what key factors of blog writing interest readers, so as to give corresponding advice. This paper shows six key factors of writing for blog articles, applies them to a real-world example of restaurant blog writing, and then develops 'questionnaire B' to verify our results via internet-based survey of readers of this article. The results of this study may enhance consumer satisfaction in reading blog articles, can be a reference for blog writing for restaurants, and may also be used as a reference for revising website articles.

Keywords: bloggers; restaurant blogs; blog writing; KANO methodology; Taiwan; writing skills; blog content; blogging; restaurants; website articles.

DOI: 10.1504/IJMED.2014.069175

International Journal of Management and Enterprise Development, 2014 Vol.13 No.3/4, pp.231 - 247

Received: 19 Aug 2014
Accepted: 14 Feb 2015

Published online: 29 Apr 2015 *

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