Title: Strengthening supply chain risk management for business continuity: a case study approach

Authors: Ainul Haniza Mohd Rashid; Siew-Phaik Loke; Keng-Boon Ooi

Addresses: Faculty of Business Management, Universiti Teknologi MARA (UiTM) Perak, Seri Iskandar Campus, 32610 Bandar Baru Seri Iskandar, Perak Darul Ridzuan, Malaysia ' Faculty of Business Management, Universiti Teknologi MARA (UiTM) Perak, Seri Iskandar Campus, 32610 Bandar Baru Seri Iskandar, Perak Darul Ridzuan, Malaysia ' UCSI University, Kuala Lumpur Campus (South Wing), No. 1, Jalan Menara Gading, UCSI Heights, Cheras, 56000 Kuala Lumpur, Wilayah Persekutuan, Malaysia

Abstract: This research is undertaken to determine the current business supply chain risk management (SCRM) practices in Malaysia's electronics industry after the Japan earthquake and tsunami through assessment of robustness, resilience, flexibility and agility of the supply chain. In this study, findings of the case studies of buyer-seller (dyadic) relationships conducted on SCRM practices are reported. Three interviews were conducted with senior managers from one of the top Japanese electronics manufacturers as well as its component parts supplier. We observed that while successful SCRM greatly enhances business continuity, securing the supply chain requires a full collaboration among supply network partners, a well-aligned structure and a more dynamic and innovative approach for catastrophic risks management. We also proposed a conceptual framework that can be used in future study for examining the relationship of robustness, resilience, flexibility, agility of a supply chain and firm's sustainability.

Keywords: supply chain risk; risk management; SCRM; supply chain management; SCM; business continuity; electronics industry; Malaysia; case study; Japan; Japanese earthquake; Japanese tsunami; supply chain robustness; supply chain resilience; supply chain flexibility; supply chain agility; agile supply chains; buyer-supplier relationships.

DOI: 10.1504/IJMED.2014.069173

International Journal of Management and Enterprise Development, 2014 Vol.13 No.3/4, pp.278 - 301

Received: 21 Jun 2014
Accepted: 14 Feb 2015

Published online: 29 Apr 2015 *

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