Title: Consumer adoption of mobile technologies: a literature review

Authors: Nodir Sanakulov; Heikki Karjaluoto

Addresses: School of Business and Economics, Jyväskylä University, P.O. Box 35, FI-40014, Finland ' School of Business and Economics, Jyväskylä University, P.O. Box 35, FI-40014, Finland

Abstract: Although the total number of mobile subscriptions reached 6.8 billion worldwide (ITU, 2013) confirming in the process that mobile technology is widespread, academic literature has so far focused only on explaining adoption of mobile technology and services. This literature review analyses 67 studies from the period 2005-2013 and finds the following: a) most studies are quantitative in nature and come from Asia; b) the Technology Acceptance Model is the most used theory; c) future research should also utilise qualitative methods and examine the behavioural outcomes of mobile adoption instead of simply adoption in consumer markets.

Keywords: consumer acceptance; mobile adoption; technology acceptance model; TAM; literature review; mobile communications; mobile technology; technology adoption; consumer adoption; mobile devices; mobility.

DOI: 10.1504/IJMC.2015.069120

International Journal of Mobile Communications, 2015 Vol.13 No.3, pp.244 - 275

Available online: 14 Apr 2015 *

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