Title: A game theory perspective of asymmetric alliances for new product development

Authors: P. Ben Chou; Ellen Thomas

Addresses: School of Management, New Jersey Institute of Technology, University Heights, Newark, NJ 07102, USA ' School of Management, New Jersey Institute of Technology, University Heights, Newark, NJ 07102, USA

Abstract: By adopting and extending the game theoretical model developed by Chou (2011) from symmetric firms to asymmetric firms with monetary transfers, we characterise the strategic interactions between asymmetric firms in an alliance for new product development. We also integrate the game theoretical literature and empirical studies to show that a broader-scope link alliance tends to benefit the larger firm, while a narrower-scope scale alliance tends to benefit the smaller firm. The asymmetry of benefits also enables the larger firm to subsidise the smaller firm to maintain the stability of the alliance if it is beneficial for the larger firm to do so.

Keywords: game theory; link alliances; Nash equilibrium; new product development; NPD; R&D; scale alliances; strategic alliances; asymmetric alliances; research and development; benefits.

DOI: 10.1504/IJEIM.2015.068432

International Journal of Entrepreneurship and Innovation Management, 2015 Vol.19 No.1/2, pp.99 - 116

Received: 03 Jan 2013
Accepted: 19 Dec 2013

Published online: 27 Mar 2015 *

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