Title: A comprehensive framework for sustainability awareness through social media - a system dynamics approach

Authors: Shiv Shankar Kumar Yadav; Asit Bandyopadhayay

Addresses: Jaypee Business School, JIIT University, A-10, Sector-62, Noida, India ' Jaypee Business School, JIIT University, A-10, Sector-62, Noida, India

Abstract: The process of learning by human beings has extensively been researched under different heads and frames of references and in that too, the learning by cognition. Over time, the modern technologies like Web and Enterprise 2.0, etc., have come into existence. Since inception, these technologies have become an inherent part of people's lives. The purpose of this paper is to draw the attention of the readership about the existing potential of making people aware and learn about sustainability and related issues using social networking platform. The methodology in the paper follows an exploratory, case-based approach and system dynamic modelling (Causal Loop Diagram) to ensure the sturdiness of the outcomes. This paper critically reviews the current scenarios of social networking and proposes a framework as an outcome, to answer the question of how sustainability awareness can become much fruitful as compared to physical setups, classroom trainings and other efforts.

Keywords: sustainability awareness; per capita sustainability contribution; causal loop diagram; sustainability learning curve; sustainability transition; sustainability platforms; personal footprint; cognivitism; social care; social loafing; social facilitation; social networks; sustainability awareness; social media; system dynamics; social networking; modelling; sustainable development.

DOI: 10.1504/IJLEG.2014.068272

International Journal of Logistics Economics and Globalisation, 2014 Vol.6 No.2, pp.129 - 144

Received: 25 Mar 2014
Accepted: 20 Nov 2014

Published online: 23 Mar 2015 *

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