Authors: Madhavan Sriram; Susmi Routray; Praveen Choudhary
Addresses: Institute of Management Technology, Raj Nagar, P.O. Box No. 137, Ghaziabad 201001, India ' Institute of Management Technology, Raj Nagar, P.O. Box No. 137, Ghaziabad 201001, India ' Institute of Management Technology, Raj Nagar, P.O. Box No. 137, Ghaziabad 201001, India; HCL Technologies, A-11, Sector 16, Noida, Uttar Pradesh, 201301, India
Abstract: Augmented reality (AR) is an emergent technology which is fast gaining acceptance in varied business sectors and also in the socio-political environment. The purpose of this paper is to present augmented reality as an option to new-age entrepreneurs by providing a holistic overview on practical usages of augmented reality in global and Indian contexts. The paper uses an analytical approach to study various applications of AR from Indian and international business scenario based on secondary data. The paper also includes a case study of innovative AR application in Indian socio-political scenario. The paper identifies the potential opportunities of using augmented reality in business and socio political environment.
Keywords: augmented reality; socio-political scenario; India; entrepreneurship; business applications.
International Journal of Indian Culture and Business Management, 2015 Vol.10 No.2, pp.123 - 135
Received: 22 Apr 2013
Accepted: 06 Sep 2013
Published online: 18 Feb 2015 *