Authors: Song-Kyoo Kim; Derrick Candelaria
Addresses: W. SyCip Graduate School of Business, Asian Institute of Management, 123 Paseo de Roxas, Makati City 1260, Philippines ' Sanford Marketing Corporation, J.W. Diokno Boulevard, Mall of Asia Complex, Pasay City 1300, Philippines
Abstract: This paper deals with the operations of a printing press company in the Philippines and provides the analysis to stay competitive in the package printing market. The owner of the company claimed that they had already experienced steep declines in their monthly revenues and was in the verge of closing down if it did not make changes to its existing operations. The purpose of this case is to show the students the importance of being able to pinpoint the problem in the operations of the company and be able to make the correct changes so as to achieve the optimal efforts for the manufacturing operations. It also takes into consideration the main product of the company and its limited resources thereby making the decision depend mainly on the accurate use of the operations tools.
Keywords: printing operations; operations management education; process workflow; process analysis; teaching case study; manufacturing operations; Millennium Printing Press; Philippines; package printing.
International Journal of Teaching and Case Studies, 2014 Vol.5 No.3/4, pp.265 - 275
Available online: 26 Feb 2015 *Full-text access for editors Access for subscribers Purchase this article Comment on this article