Title: Facebook as an online business: examining its strategies on the Egyptian society

Authors: Mona Badran

Addresses: Political Mass Media Department, Faculty of Economics and Political Science, Future University in Egypt, Cairo, Egypt

Abstract: Facebook evolution, as an online business, has turned out to be the largest social network in the world. This research discusses the business strategies Facebook used in order to achieve this popularity and position in addition to examining their application in specific markets such as the Egyptian society. The researcher examines how Facebook is identified as a means of marketing products and how it has reached all this business achievement. The results of the applied research methodology show how the business strategies of Facebook are applied effectively to reach its targets. Furthermore, the results show the relation between Facebook, as a social network and the Egyptian youth.

Keywords: social networks; Facebook; business strategies; Egypt; youth; young people; marketing.

DOI: 10.1504/IJIIM.2014.067424

International Journal of Intercultural Information Management, 2014 Vol.4 No.2/3, pp.89 - 104

Received: 08 Mar 2014
Accepted: 21 Sep 2014

Published online: 10 Feb 2015 *

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