Title: Flood 2.0: Facebook use and reactions during the 2011/2012 flood in Thailand

Authors: Panom Gunawong; Phatchayathit Jankananon

Addresses: Faculty of Political Science and Public Administration, Department of Public Administration, Chiang Mai University, Chiang Mai 50200, Thailand ' Faculty of Political Science and Public Administration, Department of Public Administration, Chiang Mai University, Chiang Mai 50200, Thailand

Abstract: This paper explored the use and reactions of Thaiflood Facebook during the major 2011/2012 flood in Thailand. The Facebook page was used mostly for providing situation update data. This type of message drew more reactions ('Like', 'Comment', and 'Share') than those from other types such as flood response and opinion sharing. Interestingly, it was also seen that requests were made by Facebook users. These findings are of crucial importance to the organisations concerned with disaster management, as these insights will help them to improve provision of useful information for people affected by floods and also address their needs effectively.

Keywords: Facebook use; flooding; disaster management innovation; disaster response learning; Thailand; floods; emergency management.

DOI: 10.1504/IJIL.2015.067405

International Journal of Innovation and Learning, 2015 Vol.17 No.2, pp.162 - 173

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 08 Feb 2015 *

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