Authors: Panom Gunawong; Phatchayathit Jankananon
Addresses: Faculty of Political Science and Public Administration, Department of Public Administration, Chiang Mai University, Chiang Mai 50200, Thailand ' Faculty of Political Science and Public Administration, Department of Public Administration, Chiang Mai University, Chiang Mai 50200, Thailand
Abstract: This paper explored the use and reactions of Thaiflood Facebook during the major 2011/2012 flood in Thailand. The Facebook page was used mostly for providing situation update data. This type of message drew more reactions ('Like', 'Comment', and 'Share') than those from other types such as flood response and opinion sharing. Interestingly, it was also seen that requests were made by Facebook users. These findings are of crucial importance to the organisations concerned with disaster management, as these insights will help them to improve provision of useful information for people affected by floods and also address their needs effectively.
Keywords: Facebook use; flooding; disaster management innovation; disaster response learning; Thailand; floods; emergency management.
International Journal of Innovation and Learning, 2015 Vol.17 No.2, pp.162 - 173
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 08 Feb 2015 *